Specialized Helmet Graphics

Protecting one's noggin…Even if it wasn't the law these days, we just think it's smart to save your brains for the zombie apocalypse. Why not save it with style?

Well, we got to do just that for the Specialized men's, women's and kids' helmet lines. We strapped on our headgear, got into the trenches for some recon, and took a look at where Specialized had been and where they wanted to go. With that research down in our Field Guides we mapped out a trail that would carry the brand forward in each consumer demographic while staying true to the aesthetic (nothing too bold!) and technological qualities of Specialized.

The graphics were well received with more recent season graphics having been modeled around their success. Now, go grab your stylish helmet and protect that gray matter of yours from any impeding tragedies.