Consolidated Restaurants approached us with a need to spice up their Wing Dome brand of hot wings restaurant locations. The project began with the overhaul of an existing location and continued with the development of a brand new location that we were able to create from the ground up.
With a thorough understanding of Wing Dome’s customer base, we proposed elements of a man-cave theme that would serve as a tribute to Wing Dome's own sports heritage and the golden age of American hot rods. We packed the place with so much sport and automotive eye candy that you won’t even notice the ten flatscreen "idiot boxes" mounted overhead until it's time for kickoff. Whether from the 60s hot rod manuals or shots of Ms. Hurst Golden Shifter herself, Linda Vaughn, the plan was to get customers drooling before they even got to the menu… but in a classy way you know, feel free to bring the kids.
To reflect Wing Dome’s sports heritage and community roots, we collected team memorabilia from nearby schools to showcase on the walls of each location. School spirit goes great with wings.
To create an authentic aesthetic we went hunting for garage culture items that would be unique to each location. With gems picked from junkyards, antique shops and the trusty internet, we settled in for weeks of detail work while everything came together. Engine pistons became door handles, oil pans now hold menus, hubcaps tell time, all with a healthy dose of hand pinstriping by our own Styk.
Of course the Wing Dome decor wouldn't be complete without the heat. Behind the "lubricants" bar we set the place ablaze with metallic hot rod flames. Survive the 7-alarm challenge and you'll get your mug featured on the laser cut steel Wall of Flame. And just in case, the custom Wing Dome fire axe is there to bust you out in the event the heat from the 7-alarm sauce actually brings the roof down. "So hot it'll burn you twice" and other scattered Wing Dome adages just add to the overall sauciness. You'll just have to swing by and order a basket full of wings to take it all in. Just don't forget to wash it all down with a cold one.
Exterior Signage and Custom Ghost Painting Design: Dept of Energy
Signage Fabrication: Metrosign
Sign Painter: Steve Kennerud
Custom Pin Striping and Hand Lettering: Dept of Energy
Found Object Sourcing: Dept of Energy
Contractor Consultant: Bruce Goodnight