Rossignol Snowboard Bindings
Looking to add a spark to their growing line of snowboard bindings, Rossignol came to Dept of Energy for some electrifying product development. DoE delivered with brand new highbacks, ratchets and pads for nine of Rossi’s binding models. The new product lineup exploded onto the scene at the SIA trade show where they were certainly turning heads. But these things don’t just look pretty on the shelf. On the slopes they were turning toeside and back again as riders got to demo the new product early. The praise we received from both sales reps and tech guys alike proved the new bindings hit the mark on salability as well as performance. DoE got a new feather in our cap and Rossi’s binding department got the boost they were looking for.