Burton came to DOE looking for help to create a natural feeling, clean and stylish way to merchandise and display their diverse product offering. They also wanted it harken back to the heritage of the brand with a modern sustainable element. With a set of catalogs that are akin to the encyclopedia DOE set out to integrate all the product along the way from apparel to zip cards. Challenged by the need for modular fixtures that are scalable and convertible to display boots, bindings and boards just as easily as outerwear, base layers and accessories we worked together to create a dynamic sophisticated system.
We felt like the little guy in the hot dog eating contest but in the end we triumphed.