The Bertschi School is a progressive private school encouraging children to use a global approach to education and focus on practical subjects like language, music, art, and environmental awareness. These fundamentals are based on three values: creativity, confidence, and compassion.
In order to reflect Bertschi’s holistic values, Dept of Energy began by ensuring that all the signage materials met the school’s standards of environmental awareness. We chose DIN as the typeface for the wayfinding system because of its many weights and the fact that it’s easy to read from all distances. We also wanted the characters to be consistent with the letterforms used to teach children the alphabet for the first time. The combined result was a warm, inviting system that compliments the environment and stays true to the core values of the school.