It might sound a little cliché, but man, we love music here. It keeps us going. So when a music licensing company called Audiosocket came knocking on our door we said, “Shitchyah.” Turns out, this budding startup and the Department of Energy made some good noise together as we embarked on a full-fledged identity and branding assignment.
Since Audiosocket didn’t have any history of their own, our job was to find out who and what they were all about. In addition to the obvious questions, we fired off tough ones like, “If Audiosocket were a car, what make and model would you be?” And, “Would you like another beer with that logo?” The outcome was a bold and sexy logomark with hand-drawn type and colors that get into your face.